183. Consulting Clients You Could Be Overlooking & Why They Matter

Grow Your Independent Consulting Business

Have you been overlooking important clients in your consulting business?

It's common for independent consultants to provide valuable services to clients and not "count" them for their business.
In this episode, Melisa Liberman dives deep into how recognizing overlooked clients—whether it’s side gigs, unpaid work for a spouse, or volunteer positions—can transform your consulting practice.

Melisa shares personal experiences, including how recognizing her own overlooked clients changed her approach to client management and improved her business. By the end of this episode, you’ll learn how to identify these hidden clients, realize the value they bring, and apply this newfound understanding to improve your business operations and work-life balance.

In This Episode:

• Are you offering unpaid advice, volunteer work, or helping out a spouse with their business?
• Discover the hidden costs of overlooking these clients and the benefits you can unlock by recognizing them.
• Melisa shares real-life examples of these scenarios, including how recognizing her husband and a nonprofit board as clients helped her manage her time and resources more effectively.
• Two questions to put this into action:
  • 1. What work are you already doing that you’re not counting?
  • 2. What benefits would you experience if you started counting it?

If you’re looking to get more out of your consulting business and better manage your time, this episode is a must-listen.

Listen now to uncover the clients you’ve been overlooking and see how recognizing them can benefit your business.

Resources:

• Consulting Offer Assessment - https://consultingoffer.expert
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
• Full show notes and more information: https://shownotes.melisaliberman.com/episode-183/
• Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.