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The Agile Brand with Greg Kihlström®


1 #676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX 36:22
36:22
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The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the customer experience game has changed forever. Today’s guest is Ken Hughes, also known as The King of CX—is a consumer behavioralist, futurist, and one of the world’s leading authorities on customer experience. He’s here to break down how digital evolution, generational shifts, and consumer expectations are reshaping the rules of engagement for brands of all sizes. About Ken Hughes Ken Hughes is one of the World's Leading CX Strategists and Consumer Behavioralists in Customer Experience, Marketing, Branding, Innovation and AI. Known internationally as The King of Customer Experience. Author of the marketing blog ‘The Blue Dot Consumer’, with tens of thousands of readers exploring his content on consumer values, marketing, branding and customer experience every month. His research and work is utilized by global brands, industry associations and universities across all six continents. His client list is a who’s who of global brands, from Google, Starbucks, the NFL, and TikTok, to Walmart, Coca-Cola, IKEA and PayPal) to understand the changing nature of the brand connection across the consumer generations, and prepare for the future. He describes himself as a social science Frankenstein – his interests are part sociology, part anthropology, part consumer psychology and part cyber behaviouralism. Previously CEO of an insight agency, a TED speaker, a university lecturer and actor RESOURCES King of CX: https://www.kenhughes.info/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Hack
Merk alt (u)spilt...
Manage series 2848560
Innhold levert av triple j and Triple j. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av triple j and Triple j eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Hack brings you the stories that matter to young people. Every weekday host Dave Marchese and the triple j Hack team cover the latest news, politics and culture from all around Australia.
…
continue reading
347 episoder
Merk alt (u)spilt...
Manage series 2848560
Innhold levert av triple j and Triple j. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av triple j and Triple j eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Hack brings you the stories that matter to young people. Every weekday host Dave Marchese and the triple j Hack team cover the latest news, politics and culture from all around Australia.
…
continue reading
347 episoder
Alle episoder
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Hack

1 FULL SHOW: the new Greens leader, finding medical help in Gaza, a space launch + the milkshake man 30:00
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After losing their last one at the election, the Greens today picked a new leader. What do we know about Queensland Senator Larissa Waters? Also, Israeli strikes in Gaza have left dozens dead and many more injured. We hear from someone working inside one of the territory's major hospitals. And why two towns on opposite sides of Australia are at the forefront of the space industry. Plus, who was Australia's Eurovision hopeful Go-Jo before he was the milkshake man? Listen now: 01:17 - The Greens pick their new leader 04:03 - Israel's strikes on Gaza's hospitals 13:12 - The future of Australia's space industry 23:40 - What do we know about Go-Jo, Australia's Eurovision representative? Guests: Shalailah Medhora, political reporter, triple j hack Claire Manera, Australian emergency co-ordinator in Gaza, Médecins Sans Frontières Dr Brad Tucker, astrophysicist, ANU Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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1 The small towns firing rockets into space 13:00
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Space is having a moment (again). So, what does Australia have to offer the space industry? With rocket launches planned in North Queensland and bases being built in South Australia, we're about to experience a major first for the country. Guest Dr Brad Tucker, astrophysicist, ANU Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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1 FULL SHOW: Bondi Junction inquest, Aussies in Ukraine + beef tallow 30:00
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The deadly stabbing attack at a Sydney shopping centre last year shocked Australia. Now, an inquest is trying to find out how and why it happened. A Queensland tradie who went to fight in Ukraine is feared to have been killed in battle. He's not the only Aussie volunteering to fight Russia. So why do people do it? Plus, Donald Trump's in Saudi Arabia, where everyone's treating him like a king. And beef tallow is being sold as the latest and best skin care product. But does it actually work? Listen now: 01:12 - The latest from the Bondi Junction stabbing inquest 08:30 - The Aussies fighting in Ukraine 13:00 - Trump's bizarre trip to Saudi Arabia 20:21 - Is beef tallow legit? Guests: Perry Duffin, crime reporter, The Sydney Morning Herald Dr Ben Rich, senior lecturer in international relations, Curtin University Dr Michelle Wong, chemist and creator, Lab Muffin Beauty Science Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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Hack

1 What is Donald Trump doing in the Middle East? 8:00
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Donald Trump's on a trip though the Middle East, and on his first stop in Saudi Arabia today, he's said America's ties with the repressive kingdom are "more powerful than ever before". He's also signed a $US142 billion defence deal with the Saudi crown prince, and agreed to lift US sanctions on Syria. So what does all the wheeling and dealing mean? Guest: Dr Ben Rich, senior lecturer in international relations, Curtin University Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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1 FULL SHOW: Sussan Ley wins Libs leadership, Diddy's trial + the dark side to work perks 30:00
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Sussan Ley is the new Liberal leader, the first woman to ever lead the party. Can she turn around its fortunes? Also, Sean "Diddy" Combs is on trial in New York. Here's what's happened in court so far. Plus, are niche perks at work masking unfair pay and conditions? And wrestling is making a comeback, as the WWE brings flagship events to Australia for the first time. Listen now: 01:13- The Diddy trial begins 08:43 - The first woman to lead the Liberals 18:25 - What are work perks hiding? 25:05 - Wrestling's having a moment Guests: Lauren Day, North America correspondent, ABC Charlotte Mortlock, founder, Hilma's Network Olivier Oren, associate lecturer, Griffith University Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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1 The Diddy trial has begun. Here's what you need to know 9:00
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He was once the king of the music industry and mingled with some of the most powerful people in entertainment. But now, Sean "Diddy" Combs is facing trial for charges of racketeering conspiracy, sex trafficking, and transportation to engage in prostitution. As the eight-week trial gets underway in New York, we find out who is expected to give evidence and how Diddy's fame is playing a role in the courtroom. Guest Lauren Day, North America correspondent, ABC Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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Hack

1 FULL SHOW: the new frontbench, recession indicators + why fish keep washing up dead 30:00
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Prime Minister Anthony Albanese has revealed his new frontbench. So who's in, who's out and what will they do? And here's why gold bars, makeup and memes have become recession indicators. Plus how citizen scientists track dead fish in South Australia. Listen now: 01:12 - Who's on the new frontbench? 05:27 - What happened with the Nationals leadership? 10:48 - Gold prospecting in outback Australia 15:27 - What are actual recession indicators? 21:45 - Explaining South Australia's dead fish problem Guests: Shalailah Medhora, political reporter, triple j hack Angel Zhong, finance professor, RMIT Brad Martin, South Australia project manager, Ozfish Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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Ed Sheeran being cool again, Lady Gaga touring, Labubu dolls selling out. Memes about recession indicators are everywhere right now, thanks to unstable markets in the US and trade tensions across the world. So what do you actually invest in when times are tough? Gold apparently. Prices for the metal are up globally and Australian gold prospectors are loving it. We hear from some of them and we ask a finance expert whether all the recession indicator memes are actually... a recession indicator. Guest Angel Zhong, finance professor, RMIT Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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Hack

1 The Shakeup: parliament's workplace culture, disappointing prizes + 'we have a pope!' 30:00
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The world has its first pope born in the United States. Plus, parliament is a workplace where name-calling, heckling and yelling are a given. But should the culture change? And imagine rocking up to your social basketball game and an NBA star is there filling in. We're also asking for your biggest prize let-down stories. Host Dave Marchese is joined by basketballer Anneli Maley and content creator Jack Tossol..…
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Hack

1 FULL SHOW: Cassius Turvey verdict, Bandt's gone + do we learn the wrong languages? 30:00
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After three days of deliberations, a jury has delivered its verdict in the trial of four people charged with the murder of Perth teenager Cassius Turvey. Plus, we visit the NSW South Coast where one charity wants to flip the script on mental health. And one of the biggest AI porn sites in the world, MrDeepFakes, has shut down. What happens now? In politics, outgoing Greens leader Adam Bandt has officially conceded defeat in the seat of Melbourne. Also, in an increasingly multicultural Australia, are schools teaching the right languages? Listen now 01:08 - Cassius Turvey verdict 05:13 - The positive side to mental health 09:29 - Why this notorious porn site shut down 17:26 - Do languages taught in school reflect the community? 23:45 - Adam Bandt concedes Guests: Grace Burmas, reporter, ABC Perth Noelle Martin, lawyer and online safety advocate Isobel Roe, federal political reporter, ABC Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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1 A massive deepfake porn site shut down. What happens now? 8:00
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One of the world's biggest AI-generated porn sites, MrDeepFakes, has shut down. Not because of any regulation, but because a service provider decided to terminate it. Advocates are celebrating this news but what does this mean for the fake images that were on the website? Will they be on the internet forever? We speak to Noelle Martin, who is a victim-survivor of image-based abuse and is now an expert in this space and advocate against it. Guest: Noelle Martin, image-based abuse expert Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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Hack

1 FULL SHOW: India and Pakistan, the conclave begins + hoping for rain 30:00
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The world is urging India and Pakistan to show restraint after tensions erupted between the nuclear-armed rivals. And Catholic cardinals from all over the world are voting for a new pope in what is the largest and most diverse conclave to ever take place. Plus, a prolonged dry spell in South Australia means some farmers are having to make heartbreaking decisions. Listen now: 01:12 - The conflict between India and Pakistan 11:13 - South Australia's dry spell that won't break 18:17 - What to expect from the conclave Guests: Dr Christopher Snedden, strategic analyst April McLennan, hack reporter Siobhan Marin, producer, Compass + ABC Religion and Ethics Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
In South Australia, farmers are dry seeding their fields, hoping for rain to come. The ongoing dry season means without rain, there's no feed. And when there's no feed, farmers are forced to make really tough choices. In this episode we hear from farmers waiting for the dry spell to break and the toll it takes on their businesses, families, and mental health. Guest: April McLennan, regional reporter, triple j hack Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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1 FULL SHOW: Max Chandler-Mather, Israel's plan to 'capture' Gaza + support for support acts 31:00
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The Greens election proposal didn't exactly go to plan. We hear from Max Chandler-Mather on his big "disappointment". And, Israel has announced a new offensive to 'capture' Gaza as millions starve. Plus, a new initiative from the NSW government will give discounts to international performers if they have an Australian support act. Listen now: 01:06 - The Greens election results 04:48 - Max Chandler-Mather on his election 'disappointment' 20:48 - Israel's latest offensive 24:18 - The NSW government initiative to boost Aussie acts Guest: Max Chandler-Mather, former member for Griffith and Greens housing spokesperson Anna Lunoe, DJ and performer Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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Hack

1 Max Chandler-Mather on his election 'disappointment' 20:00
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In his first interview since losing the seat of Griffith, Max Chandler-Mather reflects on his time in politics. What went wrong for the Greens? The "awful" truth about working in Parliament House. And where he'll go next. Plus Max unpacks how "news of the Greens' death has been wildly overstated". Guest: Max Chandler-Mather, former Member for Griffith and Greens housing spokesperson Get the whole story from Hack: Follow us on Instagram Listen to our deep dive wherever you get your podcasts Listen on the triple j app or on your radio live at 5:30pm…
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