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Building a Socially Responsible Handbag Brand, Soli and Sun with Clare Hynes
Manage episode 437840816 series 3510686
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Ever wondered what it takes to build a thriving handbag business while navigating life across different continents? Tune in to hear Clare Hynes from Soli and Sun share her extraordinary journey from Dublin to China, the Philippines, and Washington State. Clare opens up about the joys and challenges of moving internationally with her family and balancing a career in graphic design with the demands of motherhood. She also provides interesting insights into the differences between British and American English, reflecting on her personal and professional growth throughout these experiences.
From there, we delve into Clare's unexpected shift from jewelry to handbags, inspired by her exposure to traditional fabrics and social enterprises in the Philippines. Discover how she forged meaningful relationships with local artisans to create products that honor cultural heritage while captivating modern consumers. We also discuss Clare’s strategic decision to target niche markets such as luxury resort spas and small boutiques, and the essential role social media plays in her business. Celebrate the artistry of the Tivoli tribe’s women weavers and learn how you can support their incredible work through Soli and Sun.
Connect with Clare:
https://www.instagram.com/soliandsun/
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Kapitler
1. Handbag Designer Podcast With Claire Hines (00:00:00)
2. From Jewelry to Handbags (00:09:17)
3. Wholesale Success and Brand Growth (00:24:27)
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