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What We Can Learn from Great Political Speakers

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Manage episode 441576468 series 7702
Innhold levert av Harvard Business Review. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Harvard Business Review eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The worlds of business and politics might seem worlds apart, but executives can learn a lot from the most successful political communicators. Terry Szuplat spent several years on the speechwriting team for President Barack Obama, helping to carefully craft his messages and win over audiences. He has gone on to coach business leaders including Salesforce CEO Marc Benioff, and he says that many of the same principles for good speechwriting and delivery apply - whether you’re giving a presentation to your team, pitching a client, or making comments in a moment of crisis. He explains the importance of authenticity and personal stories, structure, language choice and presence. Szuplat is the author of the book Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience.
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1019 episoder

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What We Can Learn from Great Political Speakers

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Manage episode 441576468 series 7702
Innhold levert av Harvard Business Review. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Harvard Business Review eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The worlds of business and politics might seem worlds apart, but executives can learn a lot from the most successful political communicators. Terry Szuplat spent several years on the speechwriting team for President Barack Obama, helping to carefully craft his messages and win over audiences. He has gone on to coach business leaders including Salesforce CEO Marc Benioff, and he says that many of the same principles for good speechwriting and delivery apply - whether you’re giving a presentation to your team, pitching a client, or making comments in a moment of crisis. He explains the importance of authenticity and personal stories, structure, language choice and presence. Szuplat is the author of the book Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience.
  continue reading

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