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Anthony Kennada: Owned Audience as a Competitive Moat
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Anthony Kennada is the Co-Founder & CEO at AudiencePlus, the first owned media software for marketers, enabling companies to build, engage, and monetize an owned audience. In this episode, you'll learn how some of the most successful companies today own their audiences vs. rent them on social media platforms or paid ads. As well as:
- the community-to-media flywheel
- how Anthony helped create the Customer Success category at Gainsight
- the first steps you can take to begin building a media arm (even if you're on a budget)
Follow Anthony: LinkedIn
Check out AudiencePlus: Website
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.
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