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Marketing Angle: Why People Buy From People with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

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Innhold levert av Kathy Kelleher. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kathy Kelleher eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
A statistic shows that:
86% of sales professionals have lost or stalled a deal in the last twelve months based on decision-makers changing roles.
What does that mean for your sales process? In this episode of Hidden in Plain Sight, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, joins Mariana Cogan to identify the reasons behind and actionable insights to help you overcome these challenges in your future sales.
They cover:
👉 [01:24 - 05:45] Lorena’s background and career
👉 [05:45 - 08:34] What is a RevOps executive specialized in marketing?
👉 [08:34 - 10:51] From product to a data-driven intentional revenue creator
👉 [10:51 - 14:00] Dealing with decision-makers changing roles
👉 [14:00 - 17:46] How can marketing executives help their teams manage decision-makers changing roles?

If you want to learn practical ways to boost sales productivity and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

And connect with Lorena here:

Instructions on how to follow, rate and review are here.
Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 episoder

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iconDel
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 11, 2024 07:12 (5M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 342479487 series 3399729
Innhold levert av Kathy Kelleher. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kathy Kelleher eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
A statistic shows that:
86% of sales professionals have lost or stalled a deal in the last twelve months based on decision-makers changing roles.
What does that mean for your sales process? In this episode of Hidden in Plain Sight, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, joins Mariana Cogan to identify the reasons behind and actionable insights to help you overcome these challenges in your future sales.
They cover:
👉 [01:24 - 05:45] Lorena’s background and career
👉 [05:45 - 08:34] What is a RevOps executive specialized in marketing?
👉 [08:34 - 10:51] From product to a data-driven intentional revenue creator
👉 [10:51 - 14:00] Dealing with decision-makers changing roles
👉 [14:00 - 17:46] How can marketing executives help their teams manage decision-makers changing roles?

If you want to learn practical ways to boost sales productivity and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

And connect with Lorena here:

Instructions on how to follow, rate and review are here.
Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 episoder

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