Innhold levert av Higher Voltage (voltedu.com). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Higher Voltage (voltedu.com) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Higher Voltage
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Innhold levert av Higher Voltage (voltedu.com). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Higher Voltage (voltedu.com) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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94 episoder
Merk alt (u)spilt...
Manage series 1409441
Innhold levert av Higher Voltage (voltedu.com). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Higher Voltage (voltedu.com) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Podcast by Volt
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94 episoder
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1 Shifting from Reactive to Proactive ADA Compliance 39:12
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How will recent ADA updates impact digital accessibility in higher education? Kevin Tyler and Jamie Axelrod discuss the shift from reactive to proactive compliance, the legal stakes of non-conformance, and why universal design is the key to a more inclusive digital future.

1 How Performance TV is Transforming Higher Ed 54:51
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Can Performance TV revolutionize higher ed marketing? In this episode of Higher Voltage, Kevin Tyler talks with Jennifer Lonchar of AmbioEDU about how data-driven digital advertising is changing the game for student recruitment and retention. They tackle marketing myths, explore the impact of CTV, and share real-world success stories that prove why higher ed must innovate—or risk falling behind.…
The search cliff is changing the game for higher ed recruitment, making it harder to reach prospective students through traditional methods. Kevin Tyler, Jenny Petty, and Emily Smith explain what this means for colleges and universities—and how AI recruiters, authentic storytelling, and smarter marketing strategies can help institutions stay competitive. From the rise of adult learners to the impact of privacy laws, this conversation dives into the future of enrollment and what schools need to do now to adapt.…

1 Community College — America’s Best-Kept Promise 33:15
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What makes community colleges America’s best-kept secret? Kevin Tyler and Devin Purgason explore the future of higher education, from AI’s role in student engagement to the growing impact of micro-credentials. Institutions such as Forsyth Tech are shaping the future of learning through innovation and personalization.…

1 Finding Opportunity Amid Politicization - Carri Twigg 37:43
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Kevin Tyler and guest Carri Twigg examine higher ed’s future in light of potential political disruptions, a dismantled Department of Education and shifts in institutional identity and collaboration.

1 Shifting Landscapes – The Future of Study Abroad 42:18
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Inclusive marketing and shifting demographics are reshaping the future of international education, as Kelly Holland of the American Institute for Foreign Study explains.

1 Got Education? - Reframing the Value of Higher Ed 41:45
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Kevin Tyler is joined by Lauren Griswold of Boise State University and Chris Nelson of the University of Utah to discuss the collaborative efforts of institutions to reshape the public perception of higher education’s value. Hear strategies for unified messaging, building partnerships and engaging communities to drive enrollment and combat declining trust in higher education.…

1 Start Small, Start With One Place. - Brian Piper 26:23
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Ready to level up your content game? Host Kevin Tyler welcomes guest Brian Piper to discuss how universities can build trust, connect with audiences and thrive in a digital-first world.

1 Want High Student Satisfaction? Well, Who's Going to Deliver It? - Eddie Francis 44:46
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Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the impact of psychological safety on employee satisfaction.…

1 In a Word-of-Mouth Business, No One Shares Average - Allen Adamson 32:34
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Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

1 No One Asks What Students Actually Want - Catherine Friday 44:31
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Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

1 It’s Time to Treat Social Media as an Adult - Jenny Li Fowler 36:11
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Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of social media managers and treating social media as a sophisticated industry.…

1 Change and the Future of Higher Ed Marketing - Bennie F. Johnson 35:36
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In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasize the crucial role of expertise in the field.…

1 Be Visible, Be Engaged, but Be Circumspect - Dr. Brit Kirwan 29:13
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Dr. William 'Brit' Kirwan, chancellor emeritus of the University System of Maryland, joins host Kevin Tyler to discuss university presidents' precarious position when they make or abstain from statements on emotionally charged issues.

1 What's Your Institution's McDonald's Order? - Marcus Collins 38:31
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Dr. Marcus Collins, author, professor and devoted cheeseburger lover, joins host Kevin Tyler to discuss the importance of understanding the cultural characteristics of a community and finding congruence between the values of the institution and the values of potential students.
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