Gå frakoblet med Player FM -appen!
Rhone: Ben Checketts, Creative Director & Co-Founder
Manage episode 434484390 series 3263374
Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men.
The brand is driven by the pursuit of mental fitness and Ben’s philosophy on branding is both refreshing and insightful.
We talk about naming, focus groups, how brands are shaped yet set free – a lot like children are being raised – and why Rhone's Co-Founders bought out their investors to see through the next chapter of the fast-growing clothing brand.
113 episoder
Manage episode 434484390 series 3263374
Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men.
The brand is driven by the pursuit of mental fitness and Ben’s philosophy on branding is both refreshing and insightful.
We talk about naming, focus groups, how brands are shaped yet set free – a lot like children are being raised – and why Rhone's Co-Founders bought out their investors to see through the next chapter of the fast-growing clothing brand.
113 episoder
Alle episoder
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.