You're capable of achieving more than you think: Going further with a direct booking strategy | with Kathleen Cullen

Hotel Moment

In this episode of Hotel Moment, Karen Stephens interviews Kathleen Cullen, the Executive Vice President at PTG Consulting. Together they cover:

• The benefits of shifting marketing dollars from third-party bookings to direct booking strategies by investing in digital marketing and leveraging your customer database
• Why hotels should collect and analyze data to understand customer feedback to enhance the guest experience
• Why the revenue professionals, sales team, marketing team, and front desk team must collaborate
• And much more!

Kathleen is a hotel guru with over thirty years of experience helping a wide range of players in the hospitality industry create and deliver unique experiences. She aims to provide strategic leadership to build and nurture a diverse team of experts, while continuing to work closely with clients on the frontlines.

Connect with Kathleen Cullen here:

• LinkedIn
• PTG Consulting

Connect with Karen here:

• LinkedIn
• Revinate

Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:

• Build intelligent operations and let data drive direct bookings | with Patrick Norton
• Modern and focused commercial strategy — what does it look like? | with Lori Kiel
• Approachable luxury without losing touch with guests | with Shawn Jereb