Gå frakoblet med Player FM -appen!
Talk of the House: TikTok Made Me Buy It
Manage episode 363033328 series 3464975
TikTok is making moves to become an end-to-end commerce platform. From creating warehouse solutions to offering TikTok store fronts, are we going to start buying directly from short-form videos? How about indirect ways of pushing sales like creator collaborations or paid campaigns that lean into user-generated content?
In this episode, Janni and Christine tackle the topic as a duo, unpacking the link between brand sales and short-form video, discussing what types of organic content is moving the needle today, and how to succeed in the art of social selling.
Here’s what we discuss::
- What type of organic content drives conversions
- How brands should rethink social creative production
- What pitfalls to avoid when driving sales on social
Did you like the episode? Join the house by subscribing and following @itshouseofcontent on social, and showing us love in the rate & review section.
42 episoder
Manage episode 363033328 series 3464975
TikTok is making moves to become an end-to-end commerce platform. From creating warehouse solutions to offering TikTok store fronts, are we going to start buying directly from short-form videos? How about indirect ways of pushing sales like creator collaborations or paid campaigns that lean into user-generated content?
In this episode, Janni and Christine tackle the topic as a duo, unpacking the link between brand sales and short-form video, discussing what types of organic content is moving the needle today, and how to succeed in the art of social selling.
Here’s what we discuss::
- What type of organic content drives conversions
- How brands should rethink social creative production
- What pitfalls to avoid when driving sales on social
Did you like the episode? Join the house by subscribing and following @itshouseofcontent on social, and showing us love in the rate & review section.
42 episoder
Todos os episódios
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.