The Girlification of Content and Marketing

House of Content

Innhold levert av Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

7M ago 28:10

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Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie.
The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America).
Perhaps the girlification of content and marketing is also a permission to play on platforms that originally were spaces for younger generations. Either way, Janni and Christine join the show to debate the phenomenon.
The topics discussed in this episode are:

Tradwives, misogyny, and ageism in girlification
The liberation of allowing yourself to be girly in professional and personal settings
Presenting feminine and being a woman in marketing and agencies, and more.

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42 episoder

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