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How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection
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This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen.
My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their connection, David left his role to build a 7 figure “power partner” agency of Elequa.
In this episode, the three of us discuss:
Why david decided to launch DemandGen as a power partners
Their history with Eloqua
How Jill sold against “Smart Starts” service from elequa ($6500) and instead pushed that
The transition when they doubled-down on Marketo
The partner playbook they created used to succeed
Partner meeting strategies
How David’s partners lifted his exit
Why and how salespeople should bring partners into the deals
Why in-house service packages are a bad idea
Pre-selling software with partners
Why your solutions partnerss are (or should be) the insurance policy for your largest customers
Sponsors:
Reveal - A free account mapping solution.
Partnerhub® - for finding and managing your partnerships.
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