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Innhold levert av How To SaaS and Shiv Narayanan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av How To SaaS and Shiv Narayanan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How to build a content strategy for your SaaS company

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Manage episode 241990641 series 1065362
Innhold levert av How To SaaS and Shiv Narayanan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av How To SaaS and Shiv Narayanan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Are you trying to figure out your content strategy? Here are 6 simple steps that can help you create a massive content backlog: 1) Who are you trying to help / serve? Ideally, use a real life example. 2) What keeps them up at night? What problems are they facing? 3) What are the negative consequences of their problems? What happens if they don't solve this problem? 4) What is their dream scenario? What are their motivations, needs and goals? 5) What are the checkpoints and milestones between where they are now and their dream scenario? Who do they need to become to achieve the transformation they want? 6) Build content for each step. Focus on the pain points, not the mechanical funnel stages.
  continue reading

38 episoder

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Manage episode 241990641 series 1065362
Innhold levert av How To SaaS and Shiv Narayanan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av How To SaaS and Shiv Narayanan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Are you trying to figure out your content strategy? Here are 6 simple steps that can help you create a massive content backlog: 1) Who are you trying to help / serve? Ideally, use a real life example. 2) What keeps them up at night? What problems are they facing? 3) What are the negative consequences of their problems? What happens if they don't solve this problem? 4) What is their dream scenario? What are their motivations, needs and goals? 5) What are the checkpoints and milestones between where they are now and their dream scenario? Who do they need to become to achieve the transformation they want? 6) Build content for each step. Focus on the pain points, not the mechanical funnel stages.
  continue reading

38 episoder

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