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77: Release Free Updates or Launch a New Version
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Manage episode 358024897 series 2930898
Join us in Seattle on May 12th and 13th for the Inclusive Product Management Summit. Early bird pricing on registration available at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kristina Brecko (University of Rochester) and Spencer Hardwick (Ticketmaster) as they discuss about Kristina’s research and whether you should release free updates or charge for a new version of your product. We’ll also find out why some people choose not to upgrade and how to know if there is value added before you click that update button!
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 05:01 Kristina’s research
- 08:38 Updates and new versions in a PMs point of view
- 12:29 The main drivers for updates
- 15:25 Making people aware of the updates and let them be willing to update
- 17:47 When should you price upgrades?
- 25:33 Maturity of the market
- 28:25 Friction and resistance of users
- 39:39 Why do some users choose to upgrade vs. not to upgrade?
- 45:24 Upgrading only when there is value added
- 48:30 Final thoughts
131 episoder
77: Release Free Updates or Launch a New Version
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 29, 2024 15:48 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 358024897 series 2930898
Join us in Seattle on May 12th and 13th for the Inclusive Product Management Summit. Early bird pricing on registration available at https://summit.info.foster.uw.edu/
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kristina Brecko (University of Rochester) and Spencer Hardwick (Ticketmaster) as they discuss about Kristina’s research and whether you should release free updates or charge for a new version of your product. We’ll also find out why some people choose not to upgrade and how to know if there is value added before you click that update button!
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 05:01 Kristina’s research
- 08:38 Updates and new versions in a PMs point of view
- 12:29 The main drivers for updates
- 15:25 Making people aware of the updates and let them be willing to update
- 17:47 When should you price upgrades?
- 25:33 Maturity of the market
- 28:25 Friction and resistance of users
- 39:39 Why do some users choose to upgrade vs. not to upgrade?
- 45:24 Upgrading only when there is value added
- 48:30 Final thoughts
131 episoder
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