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Marketing a movement over a product with Terminus' Sangram Vajre
MP3•Episoder hjem
Manage episode 327917588 series 2948343
Innhold levert av Peep Laja. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peep Laja eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Key Points:
- Sangram explains the problem he identified that inspired Terminus (01:00)
- How Sangram developed the FlipMyFunnel framework in Terminus' first year (02:31)
- My thoughts on community creation as a moat (04:37)
- I explain the benefits of developing your company around a clear point of view (07:19)
- Why Terminus defined their category as account base marketing, rather than the narrower niche of account-based advertising (08:19)
- I unpack the importance of having both focus and broader resilience in your company with a quote from Strava's Mark Gainey (09:44)
- Sangram describes three stages companies go through: problem-market fit, product-market fit, and platform-market fit (11:39)
- Terminus' approach to acquisition (14:00)
- I describe the advantages of growing via acquisition with a quote from Cisco's former Chief Technology and Strategy Officer, Padmasree Warrior (15:40)
- How Terminus continued to build demand through community events (18:58)
- I explain why having a strong point of view is so compelling, with a quote from Celonis' Dave Peterson (20:36)
- Why Terminus embraces competitors as a sign of a healthy category (22:28)
- Why creating a new subcategory may be easier than winning a brand preference war (25:10)
- Wrap up (31:59)
Mentioned:
My Links:
88 episoder
MP3•Episoder hjem
Manage episode 327917588 series 2948343
Innhold levert av Peep Laja. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peep Laja eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Key Points:
- Sangram explains the problem he identified that inspired Terminus (01:00)
- How Sangram developed the FlipMyFunnel framework in Terminus' first year (02:31)
- My thoughts on community creation as a moat (04:37)
- I explain the benefits of developing your company around a clear point of view (07:19)
- Why Terminus defined their category as account base marketing, rather than the narrower niche of account-based advertising (08:19)
- I unpack the importance of having both focus and broader resilience in your company with a quote from Strava's Mark Gainey (09:44)
- Sangram describes three stages companies go through: problem-market fit, product-market fit, and platform-market fit (11:39)
- Terminus' approach to acquisition (14:00)
- I describe the advantages of growing via acquisition with a quote from Cisco's former Chief Technology and Strategy Officer, Padmasree Warrior (15:40)
- How Terminus continued to build demand through community events (18:58)
- I explain why having a strong point of view is so compelling, with a quote from Celonis' Dave Peterson (20:36)
- Why Terminus embraces competitors as a sign of a healthy category (22:28)
- Why creating a new subcategory may be easier than winning a brand preference war (25:10)
- Wrap up (31:59)
Mentioned:
My Links:
88 episoder
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