187. Rebecca Hessel Cohen, Founder of LoveShackFancy, Shares the Story of Her Iconic Brand

How'd She Do That?

Today's guest is Love Shack Fancy Founder, Rebecca Hessel Cohen. Rebecca has built an ultra-feminine empire with her lifestyle brand full of florals, bows, and lace. As a former fashion editor, Rebecca honed her style and aesthetic before designing her signature 'Love Dress' which was created for her bridesmaids in 2010. This style dress would then become the foundation for the LoveShackFancy brand which launched 3 years later (in 2013) and the beginning of the global business which now includes 17 stores and wholesale partnerships with nearly every major retailer. Rebecca and LoveShackFancy just celebrated its 10-year anniversary and continues to grow at a rapid rate with numerous successful partnerships and collaborations under its belt, including Gap, Pottery Barn, Bogner, American Girl, Larroude and more. It continues to expand categories, growing from its foundation in ready-to-wear to a full lifestyle brand with LoveShackFancy beauty launching this past September. This episode is brought to us by ⁠Glimpse Guides⁠. Use code Glimpse20 for 20% off your order! Thank you Jordan and team for sponsoring today's episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support