How Alana & Jared Mitchell Went From a Small Spa Room to a $30 Million Business

I Heart My Life Show

Do you think working together and starting a business as a couple is a good idea? Or is it a surefire way towards failure?

Well, we don’t really know the answer.

Many couples work together and become the crazy successful power couples we all can only dream to be (I’m looking at you, Beyonce and Jay-Z).

But many couples also work together and their partnership just doesn’t work. And that ends up affecting their personal life.

What I’m trying to say here is that there is really no right or wrong answer when it comes to this question. It’s all about how willing the people are to work together and make the efforts needed for a healthy and professional partnership.

Well, a couple that’s really winning at this whole “Let’s live together and work together and be super successful” thing is today’s guests on the I Heart My Life podcast.

They are Alana and Jared Mitchell, and together, they own a skincare business.

Together, they also have children and a life and an 18-year old marriage.

And today, they’re here to tell us about how they started their business and grew it from a small spa room to $30 million dollars in sales!

They’ll also be talking about what it’s like to work and live together, why they chose the skincare industry, how their business grew over the years, and more.

Are you ready?

Let’s dive in!

In This Episode:

• [00:00] Introduction
• [00:54] Alana and Jared introduce themselves and their businesses
• [09:06] Alana and Jared explain the mains steps they took to go from selling one product to selling 400 products
• [20:56] Jared shares what their definition of success and wealth is
• [26:13] If you had a do-over, what would you do differently? Alana and Jared answer!
• [32:31] Alana and Jared share how you can know if your business has staying power
• [39:12] Alana and Jared’s top tips for people who are running a brand and parenting

Quotes:

“I had to really figure out, at a time where it wasn't popular and no one knew it, how to advertise on Google and Yahoo.” – Jared Mitchell

“We have boundaries that we subscribe to. We don't talk about work at home unless we have a designated time. You know, it's just not like work, work, work, work, work. Once we're home, [it’s all about] family.” – Alana Mitchell

“Respect each other and understand [each other’s] work styles.” – Alana Mitchell

“I always try to remind myself to speak to [Jared] just like you would any co-worker with respect and kindness.” – Alana Mitchell

“Something we did a long time ago that I thought was really helpful is we redefined how we define success and wealth. And once we started doing that, we realized that we're incredibly rich.” – Jared Mitchell

“Even back in the 20s, women would save up and do what they could and to get their mascara. So yeah, the beauty industry does well, even in a recession.” – Alana Mitchell

Links & Resources:

Ready to Uplevel Your Life? Join here: https://www.iheartmylife.com/membership

Follow the I Heart My Life Show on Apple Podcasts

https://podcasts.apple.com/us/podcast/i-heart-my-life-show/id1569047758

Subscribe to the I Heart My Life Show on Spotify

https://open.spotify.com/show/1Zw6fI37FrfVjZMXlMiZZ6

Connect with Emily:

Emily Williams Website https://emilywilliams.com/

Emily on Instagram https://www.instagram.com/emilywilliams/

I Heart My Life Website https://www.iheartmylife.com/

I Heart My Life on Instagram https://www.instagram.com/iheartmylife/

I Heart My Life on Facebook https://www.facebook.com/iheartmylifenow

I Heart My Life on LinkedIn https://www.linkedin.com/company/i-heart-my-life/

Join the IHML community to receive exclusive announcements and tips.

https://www.iheartmylife.com/newsletter

Email: [e-mail]

Connect with Alana and Jared Mitchell:

Follow Skincare By Alana on Instagram https://www.instagram.com/skincarebyalana/

Check out Skincare by Alana here https://www.skincarebyalana.com/

Check out Alana and Jared’s skincare line here https://alanamitchell.com/