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Morgan Stanley and Unicef (Marketing Examples)
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Innhold levert av Andrew Davis and Chris Branch. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Andrew Davis and Chris Branch eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, Andrew Davis and Chris Branch discuss two marketing examples that showcase the use of generative AI. The first example is Morgan Stanley, which developed its own suite of generative AI tools to enhance the efficiency of its financial advisors. The tools include an AI knowledge assistant and a meeting summarization tool. The second example is UNICEF, which partnered with an ad agency to create a visually striking campaign that blended children's faces with scenes of war-torn destruction. The campaign utilized AI technology to merge two photos together and raise awareness about the impact of war on children.
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