Artwork

Innhold levert av Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

🔮 The Rise of the Creative Performance Marketer, Customer Research and Storytelling in Paid Ads | Chris Winterhoff (Patch Plants, Onto)

59:19
 
Del
 

Manage episode 395667028 series 3480664
Innhold levert av Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴

Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns.

Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes.

Chapters 📌

[00:00:00] Introduction

[00:03:24] We tried LinkedIn auto DMs

[00:09:48] Differentiation for businesses.

[00:13:46] Stories from Patch Plants.

[00:19:02] Personalised shopping experiences.

[00:24:03] Creative differentiation in performance marketing.

[00:27:09] Listening to customers.

[00:31:05] Ad effectiveness on TikTok.

[00:35:09] Implementing insights during customer interviews.

[00:39:28] A/B testing.

[00:44:33] Customer research through ads.

[00:48:00] Creative driving performance marketing.

[00:51:04] Crafting a compelling story.

[00:55:20] Understanding customer needs.

🖇 Useful links 🖇

👉 Chris on Linkedin: ⁠https://www.linkedin.com/in/chris-winterhoff/

👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠

👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠

📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠

📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share with it with your network 🤝

See you next week!

  continue reading

72 episoder

Artwork
iconDel
 
Manage episode 395667028 series 3480664
Innhold levert av Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴

Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns.

Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes.

Chapters 📌

[00:00:00] Introduction

[00:03:24] We tried LinkedIn auto DMs

[00:09:48] Differentiation for businesses.

[00:13:46] Stories from Patch Plants.

[00:19:02] Personalised shopping experiences.

[00:24:03] Creative differentiation in performance marketing.

[00:27:09] Listening to customers.

[00:31:05] Ad effectiveness on TikTok.

[00:35:09] Implementing insights during customer interviews.

[00:39:28] A/B testing.

[00:44:33] Customer research through ads.

[00:48:00] Creative driving performance marketing.

[00:51:04] Crafting a compelling story.

[00:55:20] Understanding customer needs.

🖇 Useful links 🖇

👉 Chris on Linkedin: ⁠https://www.linkedin.com/in/chris-winterhoff/

👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠

👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠

📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠

📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share with it with your network 🤝

See you next week!

  continue reading

72 episoder

Alle afleveringen

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2024 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett