Dana White on Suga Sean O'Malley, Conor McGregor, and Building the UFC Podcast Interview | E112

In Search Of Excellence

My guest today is the incredible Dana White. For last 23 years Dana has been the President of the Ultimate Fighting Championship (UFC), the leading mixed martial arts company in the world. During these 23 years, Dana has transformed the UFC from an unwanted, unloved, unsuccessful company heavily indebted into one of the greatest and largest sports franchises in history, and he's viewed by many as the greatest sports promoter in history. He is also the founder of Power Slap, a slap fighting promotion company owned by Ultimate Fighting Championship showcasing his innovative spirit in sports promotions.
00:00 - Introduction
01:16 - Sold UFC for $4 Billion
03:25 - Reflecting on Past and Future
06:03 - The American Dream
08:05 - Joe Rogan's Impact
10:14 - Innovating Fight Production
13:24 - Discovering Conor McGregor
15:20 - Importance of Superstars in UFC
17:55 - Story About Jon Jones
20:31 - Motivation Post-UFC Sale
23:49 - Dana's Current Motivation
27:48 - Impact of Money
31:15 - Family and Prioritizing Children
34:03 - Importance of Preparation
36:45 - Loyalty to Joe Rogan and Donald Trump
42:26 - Starting a Company: Reality vs Expectation
44:26 - Sphere Live Event
46:52 - Power Slap: New Venture
48:30 - Philanthropy: Helping Those in Need
51:53 - Emotional Impact of Charity

Sponsors:
Sandee | Bliss: Beaches
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Kapitler

1. Introduction (00:00:00)

2. Sold UFC for $4 Billion (00:01:16)

3. Reflecting on Past and Future (00:03:25)

4. The American Dream (00:06:03)

5. Joe Rogan's Impact (00:08:05)

6. Innovating Fight Production (00:10:14)

7. Discovering Conor McGregor (00:13:24)

8. Importance of Superstars in UFC (00:15:20)

9. Story About John Jones (00:17:55)

10. Motivation Post-UFC Sale (00:20:31)

11. Dana's Current Motivation (00:23:49)

12. Impact of Money (00:27:48)

13. Family and Prioritizing Children (00:31:15)

14. Importance of Preparation (00:34:03)

15. Loyalty to Joe Rogan and Donald Trump (00:36:45)

16. Starting a Company: Reality vs Expectation (00:42:26)

17. Sphere Live Event (00:44:26)

18. Power Slap: New Venture (00:46:52)

19. Philanthropy: Helping Those in Need (00:48:30)

20. Emotional Impact of Charity (00:51:53)