Playing Inventory Defense with Len Short | 2024 NADA Show

In The Dirt with ASOTU

Paul J Daly and Kyle Mountsier engage in an insightful conversation with Len Short, Founder and Chairman of LotLinx. Len shares the origin story of LotLinx, highlighting how the company evolved from aggregating data for used car window stickers to becoming a big data company in the automotive industry. He delves into the significance of tracking 196 factors that influence whether a car sells on time and how this data-driven approach enables dealers to predict sales with remarkable accuracy. Len emphasizes the current market changes, including increasing inventory and tighter margins, and underscores the need for dealers to manage their inventory proactively. He advocates for a data-centric approach to tackle these challenges, stressing the importance of playing 'defense' from day one with inventory management. This discussion offers a deep dive into how automotive dealers can leverage big data to make informed decisions and stay ahead in a rapidly evolving market.

0:00 - Intro

0:36 - The Genesis and Evolution of LotLinx

1:48 - The Importance of Big Data in Predicting Car Sales

2:51 - Current Market Shifts and Impact on Dealers

3:30 - The Need for Proactive Inventory Management in Dealerships

5:16 - Strategies for Dealers in the Changing Automotive Landscape

7:08 - Len's Perspective on the Adoption of Technology in the Automotive Industry

7:12 - Preparing for the 'New Normal' in Car Business

8:00 - Closing Remarks and Len's Vision for the Future in Automotive Data
Len Short is the Founder and Chairman of Lotlinx

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