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#37: Kasey Sisson, Founder | Kasey S Consulting
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In this episode of "In The Thick of It," Kasey Sisson discusses her journey from recent graduate to successful entrepreneur. After completing her Masters in Organizational Communication in 2019, Kasey leveraged her creative abilities and passion for teaching to establish her own marketing agency, Kasey S Consulting.
Kasey shares both the highs and lows of running her business. She recounts the exciting moments of unexpected growth and landing her first international client. However, she also addresses the challenges faced along the way, including cash flow management, talent acquisition, establishing core processes & values, and navigating client misalignments.
Throughout the conversation, Kasey emphasizes the importance of self-compassion and kindness towards others in the entrepreneurial journey. This episode offers valuable insights for both seasoned and aspiring business owners, highlighting how fostering a fun and collaborative work environment can contribute significantly to business success.
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About Kasey & Kasey S Consulting
"Hi, I'm Kasey! Connection is my passion, storytelling is the conduit.
I graduated from the University of Arkansas with a Masters in Organizational Communication in 2019, however, I have always considered myself a creative way before my official title...even while working full time in Corporate America. After years of creating for myself, it was a natural fit to use my social media knowledge to help other businesses succeed. After a nudge from my mentor, I decided to take the leap and start a marketing agency in May of 2021. My passion for helping small/medium size businesses with their marketing without the hefty price tag honestly is how Kasey S Consulting began. Because after all, every business is so uniquely different with various marketing needs. After launching my business, then came my first hire, Erin, one of my best friends from middle school. She now leads our team as the account manager, supporting all things client relations. Fast forward to today, we are about to celebrate our second birthday! I could not be more thankful of how far KSC has come and all the team members who have played a part in its success thus far."
To learn more, visit www.kaseysconsulting.co
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