It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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E303 - Lynn Tickner Ink and Key
MP3•Episoder hjem
Manage episode 377027512 series 1940409
Innhold levert av Inbound Back Office. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Inbound Back Office eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Creating business and/or product names is HARD. It can hold up all your marketing for months while you figure out the right name. Or worse, if you get the name wrong and it flops with your audience, all the time spent on branding and design goes out the window.
On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell.
Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative agency, Ink and Key, helps entrepreneurs start with a great name for their idea and turn it into a thriving business. As a StoryBrand Certified Guide, Lynn uses the power of story to help brands uncomplicate their message, create marketing that works, and reach their ideal clients. She has led her team to finish 500 naming projects in the past 7 years!
…
continue reading
On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell.
Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative agency, Ink and Key, helps entrepreneurs start with a great name for their idea and turn it into a thriving business. As a StoryBrand Certified Guide, Lynn uses the power of story to help brands uncomplicate their message, create marketing that works, and reach their ideal clients. She has led her team to finish 500 naming projects in the past 7 years!
405 episoder
MP3•Episoder hjem
Manage episode 377027512 series 1940409
Innhold levert av Inbound Back Office. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Inbound Back Office eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Creating business and/or product names is HARD. It can hold up all your marketing for months while you figure out the right name. Or worse, if you get the name wrong and it flops with your audience, all the time spent on branding and design goes out the window.
On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell.
Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative agency, Ink and Key, helps entrepreneurs start with a great name for their idea and turn it into a thriving business. As a StoryBrand Certified Guide, Lynn uses the power of story to help brands uncomplicate their message, create marketing that works, and reach their ideal clients. She has led her team to finish 500 naming projects in the past 7 years!
…
continue reading
On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell.
Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative agency, Ink and Key, helps entrepreneurs start with a great name for their idea and turn it into a thriving business. As a StoryBrand Certified Guide, Lynn uses the power of story to help brands uncomplicate their message, create marketing that works, and reach their ideal clients. She has led her team to finish 500 naming projects in the past 7 years!
405 episoder
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