E344 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B) Inbound Back Office podcast

Artwork

Business Inbound Back Office Tell Us

Innhold levert av Inbound Back Office. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Inbound Back Office eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Inbound Back Office « »
E344 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)

9M ago 25:15

Del

MP3•Episoder hjem

Innhold levert av Inbound Back Office. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Inbound Back Office eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Account Based Marketing is a popular approach for many large companies.
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:

What types of companies Account Based Marketing is for
The benefits of Account Based Marketing
How to identify the accounts you want to market to
How to start using Account Based Marketing

You can find Mike at Napier B2B and on LinkedIn.
If you liked this episode, please leave us a review on Apple Podcasts!

… continue reading

415 episoder

#Business #Inbound Back Office #Tell Us

Artwork

E344 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)

Inbound Back Office

published 9M ago

Del

MP3•Episoder hjem

Innhold levert av Inbound Back Office. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Inbound Back Office eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Account Based Marketing is a popular approach for many large companies.
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!
On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.
Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.
In this episode, you'll discover:

What types of companies Account Based Marketing is for
The benefits of Account Based Marketing
How to identify the accounts you want to market to
How to start using Account Based Marketing

You can find Mike at Napier B2B and on LinkedIn.
If you liked this episode, please leave us a review on Apple Podcasts!

… continue reading

415 episoder

#Business #Inbound Back Office #Tell Us

Όλα τα επεισόδια

×

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

Lytt til 500+ tema