Ep 374 - Adapting Influencer Marketing Strategies for Better ROI with Antoine and Xavier

Indie Game Movement - The podcast about the business and marketing of indie games.

Innhold levert av RenGen Media, Andrew Pappas, and Game Marketing Strategist. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av RenGen Media, Andrew Pappas, and Game Marketing Strategist eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

2M ago 48:13

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The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI. Between diving into tools, strategies, and mindset, we're going to cover everything needed to keep up with these changes and maximize your influencer marketing efforts. Episode Shownotes Link:

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#Business #Marketing #Gamedevelopment #Gamemarketing #Indiegamemarketing #Video Games #Tech #RenGen Media #Andrew Pappas #Game Marketing Strategist #Lifestyle #Videogame