))
S3 Ep14: Livestream Shopping Is Expanding Hugely; We Speak To Video Coach Dexter Moscow
Manage episode 300180207 series 2816827
Innhold levert av Gordon Glenister. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gordon Glenister eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realised the value of influencers not as mere promoters but highly successful sales drivers. In 2020 Alibaba said it was recruiting 3m influencers, 100k in the first year and Amazon too have requested similar numbers to launch their Amazon influencer programme. Dexter talks about some of the qualities it takes to be a good sales person in a live environment. Some influencers like BeautybyCarla now promote themselves as Amazon Influencers, so what does the future hold for this rapidly growing area. I started by asking Dexter about how he started out in his career.
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at Freedom:ONE
130 episoder
Del
