Meta moves to try and entice TikTok users.

Inner Sircle

On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference:

• Instagram

• Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests

• Essentially, trying out a more integrated way to facilitate Reels sharing, by tapping into the user behavior of sharing Reels via DM

• Instagram isn’t live testing this as yet

• Instagram is testing out a new way to comment on specific images within a carousel post

• The new option enables users to @mention the number of an image within a carousel to append their comment to that specific image or video

• It could be another way to drive more focused engagement and encourage more interaction

• Facebook

• The TikTok-ification of social media more broadly continues, with Facebook rolling out a new, consistent full-screen video player, which will see all videos posted to the app expand to the TikTok-like vertical format

• When you tap on a video anywhere on the Facebook app, you’ll now consistently see a fullscreen, vertically oriented video

• Previously, depending on the length of the video or where you were watching, you may have seen horizontal videos or videos that played in a Feed-like player