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Ask Marc – Customer experience research

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Manage episode 291012150 series 2918089
Innhold levert av Smaply. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Smaply eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this session, we discussed how to research experiences of customers, employees, citizens or other stakeholders and use the data on journey maps.

Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-experience-research

Overview

[01:35] Introduction

[07:15] How do you get to good quality results with limited budgets?

[16:58] When do you suggest which UX research method to use?

[20:20] What are examples of ethnographic research?

[24:00] How do you calculate the cost for each research method?

[28:05] How do you review research data to highlight assumptions, without questioning others' abilities, if someone else collected the data?

[31:06] Do you recommend that customers also use the ExperienceFellow app?

[31:45] Can we get a full GPS map that records a full route without having to record all the experience points?

  continue reading

19 episoder

Artwork
iconDel
 
Manage episode 291012150 series 2918089
Innhold levert av Smaply. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Smaply eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this session, we discussed how to research experiences of customers, employees, citizens or other stakeholders and use the data on journey maps.

Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-experience-research

Overview

[01:35] Introduction

[07:15] How do you get to good quality results with limited budgets?

[16:58] When do you suggest which UX research method to use?

[20:20] What are examples of ethnographic research?

[24:00] How do you calculate the cost for each research method?

[28:05] How do you review research data to highlight assumptions, without questioning others' abilities, if someone else collected the data?

[31:06] Do you recommend that customers also use the ExperienceFellow app?

[31:45] Can we get a full GPS map that records a full route without having to record all the experience points?

  continue reading

19 episoder

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