Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Join Bruce Adolphe, The Chamber Music Society of Lincoln Center's Resident Lecturer, for investigations and insights into chamber music masterworks. Beloved by regulars and a revelation to first-timers for their depth, accessibility, and brilliance, we dig into the ICM lecture recording archive to share our favorite lectures with you.
Join Bruce Adolphe, The Chamber Music Society of Lincoln Center's Resident Lecturer, for investigations and insights into chamber music masterworks. Beloved by regulars and a revelation to first-timers for their depth, accessibility, and brilliance, we dig into the ICM lecture recording archive to share our favorite lectures with you.
On this week's lecture, resident lecturer Bruce Adolphe discusses Beethoven's Trio in E-flat major for Piano, Violin, and Cello, Op. 1, No. 1. Featuring a performance by Wu Han, piano; Chad Hoopes, violin; David Finckel, cello
On this week's lecture, resident lecturer Bruce Adolphe discusses Stravinsky's The Rite of Spring for Piano, Four Hands. Featuring a performance by Juho Pohjonen, Michael Stephen Brown, piano
On this week's lecture, resident lecturer Bruce Adolphe discusses Tchaikovsky's Quartet No. 3 in E-flat minor for Strings, Op. 30. Featuring a performance by the Rolston String Quartet (Luri Lee, Jason Issokson, violin; Hezekiah Leung, viola; Peter Eom, cello)
On this week's lecture, resident lecturer Bruce Adolphe discusses Mozarts's Quartet in G minor for Piano, Violin, Viola, and Cello, K. 478. Featuring a performance by Wu Qian, piano; Alexander Sitkovetsky, violin; Paul Neubauer, viola; Mihai Marica, cello.
On this week's lecture, resident lecturer Bruce Adolphe discusses Fauré's Quartet No. 2 in G minor for Piano, Violin, Viola, and Cello, Op. 45. Featuring a performance by Michael Stephen Brown, piano; Danbi Um, violin; Matthew Lipman, viola; Nicholas Canellakis, cello.
On this week's lecture, resident lecturer Bruce Adolphe discusses Chopin's Nocturne in E-flat major for Piano, Op. 9, No. 2 as well as Chopin's Sonata in G minor for Cello and Piano, Op. 65. Featuring a performance by Nicholas Canellakis, cello; Michael Stephen Brown, piano
On this week's lecture, resident lecturer Bruce Adolphe discusses Brahms' Quartet in A minor for Strings, Op. 51, No. 2. Featuring a performance by The Calidore String Quartet (Jeffrey Myers, Ryan Meehan, violin; Jeremy Berry, viola; Estelle Choi, cello)
On this week's lecture, resident lecturer Bruce Adolphe discusses Schubert's Quartet in G major for Strings, D. 887, Op. 161. Featuring a performance by The Calidore String Quartet (Jeffrey Myers, Ryan Meehan, violin; Jeremy Berry, viola; Estelle Choi, cello)
On this week's lecture, resident lecturer Bruce Adolphe discusses Haydn's Trio for violin, cello, and piano in E major, Hob. XV:28. Featuring a performance by Michael Brown, piano; Stella Chen, violin; and Nicholas Canellakis, cello.
On this week's lecture, resident lecturer Bruce Adolphe discusses Debussy's "Syrinx" and "En blanc et noir". Featuring a performance by Yoobin Son, flute.
On this week's lecture, resident lecturer Bruce Adolphe discusses Bartók's Quartet No. 4 for Strings. Featuring a performance by The Amphion String Quartet (Katie Hyun, David Southorn, violin; Wei-Yang Andy Lin, viola; Mihai Marica, cello).
On this week's lecture, resident lecturer Bruce Adolphe discusses Lily Boulanger's Two Pieces for Violin and Piano. Featuring a performance by Arnaud Sussmann, violin; Gilles Vonsattel, piano.
On this week's lecture, resident lecturer Bruce Adolphe discusses Mozart's Violin Sonata in E minor, K. 304. Featuring a performance by Sean Lee, violin; Orion Weiss, piano.
On this month's lecture, resident lecturer Bruce Adolphe discusses Beethoven's Piano Trio in D major, Op. 70, No. 1, "Ghost". Featuring a performance by Gilbert Kalish, piano; Areta Zhulla, violin; Mihai Marica, cello.
On this week's lecture, resident lecturer Bruce Adolphe discusses Debussy's Sonata for Flute, Viola, and Harp. Featuring a performance by Yoobin Son, flute; Beth Guterman, viola; and Bridget Kibbey, harp.
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