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Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

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Manage episode 376262880 series 3259356
Innhold levert av Charli Prangley and Charli Marie Prangley. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Charli Prangley and Charli Marie Prangley eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.

Key Takeaways

  • 01:22 - Inside the marketing creative team at Superside
  • 03:07 - How Piotr describes his responsibilities
  • 04:00 - Collaboration and creative challenges
  • 11:16 - How Piotr describes the Superside brand
  • 15:03 - Superside’s brand refresh
  • 19:14 - The challenges of rebranding
  • 22:47 - What are “astropods” and how do they work?
  • 33:43 - What is “Creative as a Service”?
  • 44:52 - Metrics, and how Superside tracks performance
  • 46:00 - Challenges, and what’s next for Superside
  • 47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work

Links

Connect with Charli

Subscribe and stay in touch

  continue reading

42 episoder

Artwork
iconDel
 
Manage episode 376262880 series 3259356
Innhold levert av Charli Prangley and Charli Marie Prangley. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Charli Prangley and Charli Marie Prangley eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.

Key Takeaways

  • 01:22 - Inside the marketing creative team at Superside
  • 03:07 - How Piotr describes his responsibilities
  • 04:00 - Collaboration and creative challenges
  • 11:16 - How Piotr describes the Superside brand
  • 15:03 - Superside’s brand refresh
  • 19:14 - The challenges of rebranding
  • 22:47 - What are “astropods” and how do they work?
  • 33:43 - What is “Creative as a Service”?
  • 44:52 - Metrics, and how Superside tracks performance
  • 46:00 - Challenges, and what’s next for Superside
  • 47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work

Links

Connect with Charli

Subscribe and stay in touch

  continue reading

42 episoder

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