#102 - Gran Turismo Movie: Behind the scenes with Darren Cox

Inside Silverstone podcast

In episode #102 your host, Fiona Pawley interviews Darren Cox – CEO of DCC+Co & the innovator behind the Nissan PlayStation GT Academy, the inspiration for the new film Gran Turismo; where Orlando Bloom is cast as Darren.

He is a CEO who has launched and run several companies and projects which live mainly in the F1, Motorsport, digital, virtual, marketing and content worlds. Listen as Darren walks us through his impressive career, he has been the corporate guy, the start up guy and the CEO.

In August 2023 the film 'Gran Turismo' is released. This movie depicts the struggle and success he had launching The Nissan PlayStation GT Academy through the prism of the early career of Jann Mardenbourgh.

To get here he has had a great apprenticeship. From Finance to Franchising. From Sponsorship to Sales. From launching new digital brands and platforms to delivering outstanding customer experiences.

Delivering Motorshows to a brand new digital platform for 26 European countries in 18 months.

Links:

Darren Cox - LinkedIn

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ABOUT THE HOSTS

Chris Broome

Chris is first and foremost a big tech, motor-sport, and gaming fan. So the opportunity to host a podcast focusing on these topics was too good to turn down.

In his day-to-day life Chris is a Chartered Financial Planner and Fellow of the Chartered Institute of Insurers.

His business, Longhurst, has a niche providing financial advice to clients and businesses who work in the tech, innovation, and engineering sectors.

Their head office is located on Silverstone Park, Northamptonshire.

'A business plan without a personal plan is pointless.'

Fiona Pawley

Fiona brings a unique perspective to leadership and management, drawing from her personal motorsport experience to help people learn how to better tap into their personal power, improve relationships, and establish themselves as leaders in their industry.

With a focus on practical techniques and actionable strategies, Fiona’s coaching and training is a valuable resource for anyone looking to improve their leadership and management skills.

Her aim is to provide a bespoke and enjoyable coaching or training experience, tailored for personal and business needs, helping individuals unleash their potential and make the key changes they need.

Whether you’re a seasoned business owner or just starting out, the Inside Silverstone podcast is for you. So, tune in and let’s explore the world of business together.