Innhold levert av Ben & Christian. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ben & Christian eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Ben & Christian. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ben & Christian eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Join us for ”Inside the Cambodia Project,” where student researcher Christian Pearson and professor Ben Beck discuss meaningful findings relating to sustainable business, corporate social responsibility, and firm growth in emerging markets such as Cambodia. Learn about the cutting-edge research that gets us out of bed every day and find your own passion to pursue humanitarian research endeavors. For more information, visit our website at www.cambodiaproject.com.
Innhold levert av Ben & Christian. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ben & Christian eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Join us for ”Inside the Cambodia Project,” where student researcher Christian Pearson and professor Ben Beck discuss meaningful findings relating to sustainable business, corporate social responsibility, and firm growth in emerging markets such as Cambodia. Learn about the cutting-edge research that gets us out of bed every day and find your own passion to pursue humanitarian research endeavors. For more information, visit our website at www.cambodiaproject.com.
Host Christian Pearson interviews social entrepreneur & Cambodian pioneer Theary Leng, who received her MPA at BYU and is fulfilling her life mission to bring education back to her country. Theary shares her own remarkable journey with education, and explains why she believes it may be the most powerful force for good. Later, Christian asks Theary to share some of her goals for implementing change in Cambodia, including her plans to found the first public library in the country.…
Podcast producer Ben Beck interviews Cambodian citizen and student, Chhour Kim. Chhour shares the best and worst parts of living in Cambodia. He compares life in the United States with life abroad. Later, they discuss some of the reasons why gender-based violence still exists in Southeast Asia, as well as how to address it effectively. Finally, Ben invites Chhour to share his favorite feature of his home country.…
Host Christian Pearson is joined by David Benaim, a veritable Excel expert who believes that Cambodia weathered Covid better than any other country in the world. David describes his life as an expat living in Cambodia, and later he tells the compelling story of how he used statistics and excel sheets to fight misinformation and chaos during the global pandemic. He concludes with some key insights from his UNICEF report, which describes how different countries performed across a number of key indicators in the aftermath of the coronavirus.…
Podcast producer Ben Beck invites Sam Christensen, host and director of The Best 2 podcast, onto the show. Sam shares some of his greatest impressions from his experience as a full-time missionary in Cambodia. Then, Ben and Sam discuss some of the cultural differences inherent to Southeast Asia and form hypotheses about their effect on small businesses. Finally, Sam explains what The Best 2 podcast is all about, and encourages listeners to tune in on their preferred platform.…
Host Christian Pearson asks research fellows Seth Allred and Kyli Fox-Soug to talk about their experiences living and working in Cambodia for two weeks. Seth and Kyli share their initial reactions to the country, discuss various challenges related to international research, and reflect on their biggest takeaways from their time in Southeast Asia.…
Host Christian Pearson kicks off Season 2 of the podcast to share an in-depth discussion on building peace with Mr. Som Chanmony, program director of the Cambodian NGO, Peace Bridges. Som (Mony) explains how his background as a former gang member influences the way he now works for peace in his community. He also tackles hard questions, including how to address generational PTSD in Cambodia, and how to heal broken relationships. For more information about Peace Bridges, visit their website at https://peacebridges.net/…
Host Christian Pearson and producer Ben Beck discuss their impending research trip while recording in an unconventional studio: the San Francisco International Airport. Ben goes into detail about research design and specific interventions to be implemented in Cambodia, while Christian shares some surprising findings about fixed vs. growth mindset. Next, they talk about the experiences they are most excited for, including touring the Angkor Wat Temple and exploring the floating villages on the Tonle Sap. Finally, Christian closes the episode by announcing a summer hiatus, but promises to return for Season 2 in the Fall.…
Host Christian Pearson and global logistics expert, Dr. Scott Webb, share a fascinating discourse on the topic of cultural differences across international borders. Scott relates several stories from his years of experience, illustrating the power of cultural intelligence to create lasting business relationships. Then, they talk about how researchers might approach various cultural differences in Cambodia. Scott concludes the discussion by highlighting the importance of humility, compassion, and love to become truly "cultured."…
Host Christian Pearson discusses the scope and significance of domestic violence with Matápuna Levenson, a victim advocate and project manager for the Asian Pacific Insititute on Gender-Based Violence. Puna describes the differences between a direct-service and a systematic community approach to violence prevention. Later, she underscores the importance of balancing good intentions with locally-supported interventions, in order to build trust and increase impact in a community. Finally, Christian and Puna take a closer look at the implications of working with small-business owners to address gender-based violence in Cambodia.…
Host Christian Pearson is joined by Dr. Dana Bourgerie, the director of the Cambodian Oral History Project. Dana reveals his unique connections to Southeast Asia and goes on to share some of his findings relating to the Chinese diaspora in that part of the world. At that point, Christian and Dana discuss the importance of knowing one's personal history, and Dr. Bourgerie explains how the Cambodian Oral History Project is helping the Khmer to do just that. They finish out the podcast with some incredibly inspiring stories from present-day Cambodians. For more information about the Cambodian Oral History Project, visit their website at cambodianoralhistoryproject.byu.edu…
Host Christian Pearson and CSR proponent Ben Lewis take a deeper look at a hot topic in the business world: Corporate Social Responsibility. Ben shares key findings from his archival research on how rankings affect the way firms approach CSR. Later, they discuss the controversy surrounding the blurring lines between corporations and government, and examine the issue of "greenwashing" as a potential problem for small businesses in Cambodia.…
Host Christian Pearson is joined by recently returned missionary Ellyn Ohms for an enlightening discussion on religion in Cambodia. Ellyn shares how Buddhism influences the Khmer culture, and identifies families as a key societal fixture in Southeast Asia. Later, they examine the role of faith in the aftermath of the Khmer Rouge genocide, and conclude with an inspiring dialogue centered around the "City of Smiles."…
Host Christian Pearson is joined by international traveller and cultural expert Bruce Money, who shares his experiences and research while abroad. Later, Bruce defines Hofstede's cultural dimensions and considers their significance within the context of humanitarian research. Christian closes out the episode with some intriguing conclusions from Banerjee & Duflo's book, Poor Economics. For more information about Hofstede's Cultural Dimensions, visit https://www.hofstede-insights.com/ .…
Host Christian Pearson and Cambodia enthusiast Shane Harrison take a closer look at the critical role of non-profits (such as the Cambodian Job Foundation) in developing economies. Shane shares key experiences from his time living in Cambodia and offers relevant insights concerning the project's implementation and reception there. They wrap things up with an interesting discourse on Cambodia's tragic history and it's hopeful future.…
Host Christian Pearson invites co-producer and marketing professor Dr. Ben Beck onto the podcast to share his thoughts on the Better Marketing for a Better World initiative. Later, Ben reviews 3 notable academic papers on prosocial marketing and connects their respective research designs to the Cambodia Project.…
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