#141: How to Brand Yourself as an Artist and Why You DON'T Need a Record Label with Jesse Kirshbaum

Inside The Mix | Music Production and Mixing Tips for Music Producers and Artists

Forget everything you know... Do you want to know how to promote your music? Maybe you're seeking answers to topics on how to get your music noticed, how to promote your own music on social media, how to get into the music industry, how is AI used in the music industry, or maybe you just want to know how to market your music. Then check out EP 141 of the Inside The Mix podcast.
Prepare to navigate the shifting sands of digital music marketing with Jesse Kirshbaum, the creative force behind agency Nue, guiding us through the evolving terrain. This episode promises a treasure trove of insights on how independent artists can thrive amidst the rise of AI and the transformation of streaming platforms. Jesse's expertise illuminates the path for musicians to forge authentic connections, broaden their influence, and capitalize on the amateur artist revolution that's redistributing power in the industry.
We also delve into the intricate dance between music and branding. I chat with Jesse about the importance of artists maintaining their core identity while weaving their stories into partnerships with brands. From the unexpected resurgence of bands like Creed to practical tips on aligning with companies that resonate with your values, we uncover the nuanced strategies that can amplify an artist's presence. Jesse shares how these collaborations can be more than just deals; they can be a harmonious extension of an artist's narrative.
Wrapping up with a jaunt away from industry talk, we share our enthusiasm for Miami's winter allure and the potential for digital nomadism. We discuss the magnetic pull of creative meetups and the enriching experiences of travel. It's an invitation to explore the geographic and musical landscapes that shape our world, one beat at a time. So, tune in and get ready to march to the rhythm of innovation and connection.
CLICK HERE to follow Jesse Kirshbaum: http://nueagency.com/
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1. #141: How to Brand Yourself as an Artist and Why You DON'T Need a Record Label with Jesse Kirshbaum (00:00:00)

2. Digital Music Marketing Trends in 2024 (00:00:01)

3. Navigating the Streaming Music Landscape (00:11:54)

4. The Power of Music in Brands (00:22:02)

5. Music and Branding Industry Trends (00:30:18)