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What’s In A Brand - Part 2
Manage episode 395959017 series 3550268
Innhold levert av Doug Coombs, Executive Vice President, Chief Marketing Officer, SIAA, Doug Coombs, Executive Vice President, Chief Marketing Officer, and SIAA. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Doug Coombs, Executive Vice President, Chief Marketing Officer, SIAA, Doug Coombs, Executive Vice President, Chief Marketing Officer, and SIAA eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, "What's in a Brand? Part 2," we delve into SIAA’s own rebranding journey. Our guest, Matt Masiello, the Chief Executive Officer of SIAA, shares valuable insights on why SIAA decided to embark on this rebranding process and what it means for the Alliance. Join us as we explore how the new brand aligns with SIAA's mission, values, and commitment to evolving the independent agency distribution channel.
29 episoder
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