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The Race to the Bottom
Manage episode 445388914 series 3601368
Innhold levert av Tom Stimson and The Stimson Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom Stimson and The Stimson Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Are you tired of feeling like you're stuck in a race to the bottom, constantly competing on price alone? In this episode, I tackle the pervasive issue of commoditization in business and share practical strategies to help you break free from this toxic cycle.
I'll discuss the surprising impact that simple word choices, such as using "rental" in your proposals, can have on your business's perceived value. You'll learn how to craft compelling proposals that showcase your unique value proposition and differentiate you from the competition. We'll also cover the importance of aligning your terms and conditions with the services you provide and I'll share effective approaches for dealing with price-focused customers.
This episode will give you the knowledge and tools needed to redefine value in your business, attract customers who appreciate your expertise, and escape the commodity trap.
Tune in now.
Visit trstimson.com for more resources.
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