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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Remedi Indonesia. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Remedi Indonesia eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Podcast dari Rumah Remedi mengenai wellbeing dengan menggali pesan dari cerita, kejadian, atau pengalaman sehari-hari sebagai manusia.
Innhold levert av Remedi Indonesia. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Remedi Indonesia eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Podcast dari Rumah Remedi mengenai wellbeing dengan menggali pesan dari cerita, kejadian, atau pengalaman sehari-hari sebagai manusia.
Di podcast kali ini, Lidia Pratiwi akan berbagi cerita perjalanannya belajar untuk mengatakan TIDAK dan membuat batasan yang sehat untuk relasi dalam hidupnya.
Pernahkah berada dalam situasi yang membuat Anda merasa tidak punya pilihan? Di Podcast kali ini Iswan Saputro akan memberikan sudut pandangnya mengenai no option is option.
Mengalami berbagai kegagalan sejak kuliah, Agutinus Gibran berhasil bangkit dan mengambil hikmah dibaliknya. Inilah kisah Agustinus Gibran belajar berteman dengan kegagalan.
Seberapa penting untuk melakukan tes kepribadian? Di episode kali ini, Nathasya Shesilia akan memberi informasi seputar tes kepribadian baik diri sendiri ataupun pasangan.
Meski kita sering mendengar orang menyebut seolah kecerdasan dan kepintaran adalah hal yang sama, namun jika dilihat secara lebih lanjut lagi, keduanya berbeda. Nathasya Shesilia, psikolog klinis di Rumah Remedi akan memberikan sudut pandangnya mengenai Cerdas Vs Pintar.
Apakah Anda pernah mengalami overwhelmed atau kewalahan ketika bekerja? Dalam episode kali ini Iswan Saputro, seorang psikolog, akan memberikan sudut pandang bagaimana cara mengatasi kewalahan saat bekerja.
Apakah Anda sering merasa stres ketika mendapat tekanan pekerjaan? Di episode kali ini Iswan Saputro akan berbagi cara menjaga kesehatan mental dalam bekerja.
Seberapa sering Anda merasa burn out? Dalam podcast kali ini Pitta Sekar berbagi pengalaman bagaimana mindful saat bekerja sehingga menghindari burn out.
Bersama Ayu Sadewo, Psikolog dan Bach Foundation Registered Practitioner, podcast ini membahas apa itu kesehatan mental dan bagaimana cara menjaga kesehatan mental.
Bersama Shita Dewi - seorang Psychotherapust, Human Design Analyst dan Therapeutic Play Practitioner; podcast ini akan membahas mengenai apa itu self discovery, apa manfaatnya dan bagaimana melakukannya.
Obrolan ringan dengan Ferry Fibriandani mengenai cara mengatasi stres di kantor dan mengelola emosi ketika bekerja dalam tekanan
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