Gå frakoblet med Player FM -appen!
#66 What are the responsibilities of a Website Manager, Repurposing Content, Better Ranks
Manage episode 359073921 series 2805921
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!
Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.
Tune in for actionable tips, practical advice and inspiring website stories!
You ask, we answer
The top Google Search for “What are the responsibilities of a website manager?’ are vastly out-of-date.
Jonny and Pascal will share how they help their clients reconnect with what it means to manage a website.
Website Stories
In this episode, Jonny and Pascal react to:
Video: 5 Things or Secrets to Improve on Website in 2023 by Phil Pallen
https://www.youtube.com/watch?v=FzbWWkuo2x8
- Be clearer - Answer the question ‘Who are you and why should I care?’
- Accessibility is no longer an option, research website plugins (accessibe is one option)
- Better photography, and we mean better photography (really worth the investment to build trust and credibility)
- Make call to action pages really stand out (clarity, simplicity, impact)
- Follow accepted website best practices (logo, navigation, blog, resources, ordering, naming of pages)
The Website Engine Room
Two apps, software solutions or kit that can make life easier as a website manager and website content creator:
Pascal Fintoni: https://answerthepublic.com/ discover what people are looking for on search engines and get inspiration for your next blog articles
Jonny Ross: Active Campaigns Postmark https://postmarkapp.com/ for transactional email
The Website Call To Action
The ONE change or adjustment that you should be making to your website right now:
Jonny Ross: Boost your local & therefore overall presence in google by creating locally targetted content, like a list of local events, places to go/see, work with a local charity
Pascal Fintoni: Go back to your 2022 content and identify which pages performed well at the same time last year, then relaunch the pages with additional media content, clearer paragraphs, better optimisation, etc. - that’s what we call ‘repurposing up’!
We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!
Jonny and Pascal
–
Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/
Get in touch with your co-hosts:
Jonny Ross
Linkedin: https://www.linkedin.com/in/jonnyross/
Website: https://jonnyross.com/
Pascal Fintoni
LinkedIn: https://www.linkedin.com/in/pascalfintoni/
Website: https://pascalfintoni.com/
114 episoder
Manage episode 359073921 series 2805921
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!
Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.
Tune in for actionable tips, practical advice and inspiring website stories!
You ask, we answer
The top Google Search for “What are the responsibilities of a website manager?’ are vastly out-of-date.
Jonny and Pascal will share how they help their clients reconnect with what it means to manage a website.
Website Stories
In this episode, Jonny and Pascal react to:
Video: 5 Things or Secrets to Improve on Website in 2023 by Phil Pallen
https://www.youtube.com/watch?v=FzbWWkuo2x8
- Be clearer - Answer the question ‘Who are you and why should I care?’
- Accessibility is no longer an option, research website plugins (accessibe is one option)
- Better photography, and we mean better photography (really worth the investment to build trust and credibility)
- Make call to action pages really stand out (clarity, simplicity, impact)
- Follow accepted website best practices (logo, navigation, blog, resources, ordering, naming of pages)
The Website Engine Room
Two apps, software solutions or kit that can make life easier as a website manager and website content creator:
Pascal Fintoni: https://answerthepublic.com/ discover what people are looking for on search engines and get inspiration for your next blog articles
Jonny Ross: Active Campaigns Postmark https://postmarkapp.com/ for transactional email
The Website Call To Action
The ONE change or adjustment that you should be making to your website right now:
Jonny Ross: Boost your local & therefore overall presence in google by creating locally targetted content, like a list of local events, places to go/see, work with a local charity
Pascal Fintoni: Go back to your 2022 content and identify which pages performed well at the same time last year, then relaunch the pages with additional media content, clearer paragraphs, better optimisation, etc. - that’s what we call ‘repurposing up’!
We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!
Jonny and Pascal
–
Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/
Get in touch with your co-hosts:
Jonny Ross
Linkedin: https://www.linkedin.com/in/jonnyross/
Website: https://jonnyross.com/
Pascal Fintoni
LinkedIn: https://www.linkedin.com/in/pascalfintoni/
Website: https://pascalfintoni.com/
114 episoder
Alle episoder
×1 #113 Should Your Website Match Your New Logo? Plus AI Pitfalls and SEO Quick Wins 30:09
1 #112 Is Your Website Really Mobile-Friendly? Plus, AI Commerce Search & Essential Website Tools 30:10
1 #111 Navigating a Cookie-less Future & Boosting Website Security 25:54
1 #110 Supercharge Your Website Performance with AI and Expert Insights 34:24
1 #109 Building a World-Class Business: Insights and Marketing Strategies with Sandy Domingos-Shipley 39:35
1 #108 AI Has Changed SEO: ChatGPT Tips, Successful Podcasting, and Website Optimisation 31:07
1 #107 AI in Google Search: What It Means for Your SEO 31:41
1 #106 The Future-Ready Brand: Mitch Duckler's Blueprint for Tomorrow’s Branding 40:40
1 #105 Maximizing Your Personal Brand and Website Performance: Insights and Tools 31:39
1 #104 Revitalise Your Blog & Master Your Website 30:41
1 #103 Navigating Social Media's 'Penalties,' SEO Priorities for 2024, and Essential Web Tools 32:38
1 #102 Website Success: Pricing Strategies, Google's Latest Feature & Essential Tools 31:21
1 #101 Revolutionising Sales with Empathy: Harry Spaight on Servant Selling and Building Trust 39:19
1 #100 Boosting Engagement & Growth: The Power of Blog Comments & Essential Website Tools 32:28
1 #99 Leveraging National Days for Content Marketing & Navigating the Cookie Deadline 32:09
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.