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17. Are Your Leads Unqualified? The Secret is in the Copy with Steve Olson
Manage episode 336352039 series 3156361
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In this episode, Kingston Lane President, Steve Olson, gives his no-fail formula for creating advertising copy that creates not just leads - but qualifiedleads.
Steve talks about:
- How sales can be a numbers game
- Why some ads "work" but don't create the results you're looking for
- The one, simple question you need to ask to create a killer ad
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