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S1E8 -How harnessing the power of personalisation can support attraction and retention of customers and employees
Manage episode 337839813 series 3383765
Innhold levert av Kaia Vincent FCIM. Director of Brevity Marketing. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kaia Vincent FCIM. Director of Brevity Marketing eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
When you're looking for growth and developing your exit-ready business, having loyal customers and employees on your side will be fundamental to its success. In this podcast Kaia Vincent speaks with Paul Marsh about the benefits of using personalisation to give your brand the leading edge when it comes to both the attraction and retention of both customers and employees.
Paul is the Managing Director of TheMPC, The Packaging Experts and SwagOnline with facilities in the UK and Germany. He is also an ambassador of the Knight’s Foundation and Basingstoke Colts Football Club. Paul and his teams offer a consultative approach and always go the extra mile, to create memorable and impactful brand merchandising with meaning for companies such as Merlin Entertainment, Reed, Twinings, Microsoft, Adobe and HP.
What we really admire about Paul's approach is that it's consultative. It's a somewhat rare quality in his business. If you know you need to do something different either to attract/retain customers or staff, but not quite sure on what or what's possible, then Paul encourages you to pick up the phone and pick his expert brain.
https://thepackagingexperts.co.uk
Paul's LinkedIn profile - https://www.linkedin.com/in/paulmarshpackaging
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