Gå frakoblet med Player FM -appen!
Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials
Manage episode 414314587 series 3272525
From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023.
Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s, about building a tiered approach in the brand’s MyLowe’s Rewards program, applying personalization within customer loyalty, and engaging millennial homeowners.
Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/lowe-s-home-improvement-a-tiered-rewards-program-designed-to-engage-diyers-and-attract-millennials
Kapitler
1. Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials (00:00:00)
2. Leaders in Customer Loyalty Series (00:00:05)
3. Customer Loyalty Program Evolution and Personalization (00:09:11)
4. Customer Loyalty and Rewards Program Insights (00:17:05)
405 episoder
Manage episode 414314587 series 3272525
From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023.
Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s, about building a tiered approach in the brand’s MyLowe’s Rewards program, applying personalization within customer loyalty, and engaging millennial homeowners.
Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/lowe-s-home-improvement-a-tiered-rewards-program-designed-to-engage-diyers-and-attract-millennials
Kapitler
1. Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials (00:00:00)
2. Leaders in Customer Loyalty Series (00:00:05)
3. Customer Loyalty Program Evolution and Personalization (00:09:11)
4. Customer Loyalty and Rewards Program Insights (00:17:05)
405 episoder
Kaikki jaksot
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.