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Innhold levert av Loyalty360. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Loyalty360 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Loyalty360 Loyalty Live | Andy O’Dell, Clutch

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Manage episode 385050990 series 3272525
Innhold levert av Loyalty360. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Loyalty360 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations, the technology has wide implications for customer loyalty. Even so, many marketers are struggling to wrap their heads around AI — how to define it, what it means for their brand, and the best way to implement platforms that leverage AI.
Loyalty360 CEO Mark Johnson recently spoke with Andy O’Dell, Co-Founder and Chief Strategy Officer at Clutch, about the current role of AI in customer loyalty, potential uses of AI going forward, and how brands can implement the technology to reimagine the customer experience.

  continue reading

Kapitler

1. Intro (00:00:04)

2. AI (00:01:05)

3. What are you seeing in regards to industries using AI (00:02:10)

4. Personalization and testing AI (00:04:06)

5. How should brands be looking at AI (00:07:51)

6. How to get people to be optimistic towards AI (00:10:42)

7. How brands should use AI to craft better experiences (00:13:06)

8. Quick Response Questions (00:15:19)

9. Outro (00:16:32)

371 episoder

Artwork
iconDel
 
Manage episode 385050990 series 3272525
Innhold levert av Loyalty360. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Loyalty360 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations, the technology has wide implications for customer loyalty. Even so, many marketers are struggling to wrap their heads around AI — how to define it, what it means for their brand, and the best way to implement platforms that leverage AI.
Loyalty360 CEO Mark Johnson recently spoke with Andy O’Dell, Co-Founder and Chief Strategy Officer at Clutch, about the current role of AI in customer loyalty, potential uses of AI going forward, and how brands can implement the technology to reimagine the customer experience.

  continue reading

Kapitler

1. Intro (00:00:04)

2. AI (00:01:05)

3. What are you seeing in regards to industries using AI (00:02:10)

4. Personalization and testing AI (00:04:06)

5. How should brands be looking at AI (00:07:51)

6. How to get people to be optimistic towards AI (00:10:42)

7. How brands should use AI to craft better experiences (00:13:06)

8. Quick Response Questions (00:15:19)

9. Outro (00:16:32)

371 episoder

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