Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

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Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its inception in 2012, Capillary has served companies worldwide with its customer data platform. Through the utilization of its AI-powered loyalty management platform, Capillary can enhance a brand’s loyalty program to improve the customer experience and enhance program strategies.

In an exclusive interview with Loyalty360, Don Smith, the Global Consulting Officer and Chief Marketing Officer (CMO) at Brierley – Capillary, gave an inside look at Capillary's recent acquisitions. Smith also delved into the concept of generative loyalty and the potential impacts the latest technology will have on the future of the loyalty industry.

Kapitler

1. Intro (00:00:04)

2. Tell us about you and your role at Capillary (00:00:43)

3. Can you tell us about the integration since the acquisition of Brierley and Tenerity (00:01:48)

4. Impact of keeping the Brierley name around (00:03:58)

5. Brands looking at customer value proposition (00:06:02)

6. Value of Rewards Plus (00:06:46)

7. Explanation of generative loyalty (00:08:55)

8. How does generative loyalty align with trends (00:10:52)

9. How brands can address unique trends in the industry (00:12:13)

10. Advice to brands looking to adapt or innovate their loyalty program (00:14:27)

11. Next big technology opportunities in the industry (00:16:44)

12. Advice about the market (00:18:47)

13. Quick fire questions (00:20:12)

14. Outro (00:22:55)