Loyalty360 Loyalty Live | Kyle Clark, Mastercard

Leaders in Customer Loyalty, Powered by Loyalty360

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8M ago 18:04

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Mastercard® has been a leader in payments since the late 1960s. Over the past decade, the company has evolved its suite of services to help customers make smarter decisions with improved outcomes. When it comes to consumer engagement, Mastercard works with brands to deliver better experiences and ultimately drive long-term loyalty.

Kyle Clark, Senior Vice President of Merchant Loyalty at Mastercard, has seen many changes in consumer behavior, especially in recent years as consumers increasingly shift to digital. Clark’s focus is on supporting brands across industries to build loyal relationships with their consumers.

Loyalty360 sat down with Clark to talk about recent news and developments in the customer loyalty industry.

Kapitler

1. Tech Trends Impact Customer Loyalty (00:00:04)

2. Leveraging Data for Personalization and Loyalty (00:11:54)

371 episoder

#MBA #Business News #Business #News #Marketing #Loyalty360 #Customer Loyalty #Loyalty Programs #Customer Experience #Rewards Program #VOC #Marketing Trends #Brand Loyalty #Channel Loyalty #Analytics #Personal #Segments #Marketing Technology