Gå frakoblet med Player FM -appen!
Loyalty360 Loyalty Live | Michael Snyder, Comarch
Manage episode 383822854 series 3272525
Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to craft personalized communications, offers, rewards, and experiences for a brand’s loyal customers.
The science of data is a passion of Michael Snyder, Senior Solution Consultant for Loyalty and Experience at Comarch. Loyalty360 recently had the opportunity to sit down with Snyder and gain insights into how Comarch is embracing data-driven customer loyalty techniques to create meaningful customer interactions and generate measurable results for clients.
369 episoder
Manage episode 383822854 series 3272525
Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to craft personalized communications, offers, rewards, and experiences for a brand’s loyal customers.
The science of data is a passion of Michael Snyder, Senior Solution Consultant for Loyalty and Experience at Comarch. Loyalty360 recently had the opportunity to sit down with Snyder and gain insights into how Comarch is embracing data-driven customer loyalty techniques to create meaningful customer interactions and generate measurable results for clients.
369 episoder
Alle episoder
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.