))
#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe Sawyer (CMO, Mirakl)
Manage episode 356693934 series 3317483
Innhold levert av Arthur Nobel from Knight Capital. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Arthur Nobel from Knight Capital eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe.
Listen out for:
- Importance of balancing vision and execution.
- When should companies start with category creation?
- How to compete against category creators.
- Elements of category creation.
- Challenges of category creation.
- Whether category creation is the right strategy for businesses.
Like the episode? Subscribe and don't miss out on the next one!
58 episoder
Del
