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#56 From Bootstrapping to Hyperscale: The Journey of Pieterjan Bouten (Co-Founder & Chairman, Showpad)
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In today's episode, we delve into the world of scaling a business from a service to a product model with Pieterjan Bouten, the Co-founder and chairman of Showpad.
PJ shares insights from his entrepreneurial journey, starting from his initial consulting career to co-founding two companies - Netlog and In The Pocket, and ultimately crossing the challenging line to a product business with Showpad.
In our conversation, we explore:
• The journey of Showpad through various stages of growth - from bootstrapping to international expansion, hyper-scaling, and maturation.
• The strategic diversification of distribution channels, navigating from PLG motion to direct and outbound sales.
• PJ's personal journey as a founder of Showpad, transitioning from the role of CEO to Chairman, and the self-discovery and growth that came with it.
• The importance of trusting one's intuition and surrounding oneself with the right people.
Let's dive in!
Leaders of Growth is brought to you by Knight Capital.
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