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How T-Mobile Conquered The Mobile Market

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Manage episode 444169445 series 2728630
Innhold levert av Fortune. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Fortune eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

When T-Mobile burst on the scene in 2002, the wireless market was already saturated with big players like Verizon, Sprint, and AT&T. To make inroads, the company became “The Uncarrier,” famous for customer-centric contracts with better pricing and more user-friendly terms and features. Twenty-two years later, T-Mobile today is one of the biggest telecom companies in the world. On this week’s episode of Leadership Next, Diane speaks to CEO Mike Sievert, who took over for John Legere in 2020. Sievert, a longtime technology executive, has interests that go way beyond wireless. He’s also a pilot. Topics covered include innovation in the wireless space, how AI will change telecom, and what happens when a company goes from startup to incumbent.

Leadership Next is powered by Deloitte.

  continue reading

205 episoder

Artwork
iconDel
 
Manage episode 444169445 series 2728630
Innhold levert av Fortune. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Fortune eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

When T-Mobile burst on the scene in 2002, the wireless market was already saturated with big players like Verizon, Sprint, and AT&T. To make inroads, the company became “The Uncarrier,” famous for customer-centric contracts with better pricing and more user-friendly terms and features. Twenty-two years later, T-Mobile today is one of the biggest telecom companies in the world. On this week’s episode of Leadership Next, Diane speaks to CEO Mike Sievert, who took over for John Legere in 2020. Sievert, a longtime technology executive, has interests that go way beyond wireless. He’s also a pilot. Topics covered include innovation in the wireless space, how AI will change telecom, and what happens when a company goes from startup to incumbent.

Leadership Next is powered by Deloitte.

  continue reading

205 episoder

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