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Innhold levert av Legal Marketing Studio and Michael N. Meyer. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Legal Marketing Studio and Michael N. Meyer eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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017 Writing Effectively for Content Marketing, a conversation with Edie Reinhardt

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Manage episode 163375618 series 1037069
Innhold levert av Legal Marketing Studio and Michael N. Meyer. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Legal Marketing Studio and Michael N. Meyer eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the law and publishing, Edie has a unique perspective on how to tailor one's writing for a particular audience in a consistent, personal voice and maintain that writing over the long time span required of content marketing. Whether you're writing for a legal audience composed of other lawyers or seeking to reach potential clients who are not legal experts, you'll find plenty of insight in this conversation.
  continue reading

62 episoder

Artwork
iconDel
 
Manage episode 163375618 series 1037069
Innhold levert av Legal Marketing Studio and Michael N. Meyer. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Legal Marketing Studio and Michael N. Meyer eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the law and publishing, Edie has a unique perspective on how to tailor one's writing for a particular audience in a consistent, personal voice and maintain that writing over the long time span required of content marketing. Whether you're writing for a legal audience composed of other lawyers or seeking to reach potential clients who are not legal experts, you'll find plenty of insight in this conversation.
  continue reading

62 episoder

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