Jennifer Quiroz on The "New Old Way" of Doing Business: How to Thrive in a Post-COVID, AI-Driven World

Let’s Be Honest About Marketing

Jennifer Quiroz is a fractional marketing and branding expert with over 20 years of experience. She joined us to discuss the evolving landscape of marketing in a post-COVID, AI-driven world. She argues that AI and the pandemic have led to digital fatigue, making traditional performance marketing less effective.

Key takeaways from the episode include:

• The importance of human connection in marketing: Jennifer emphasizes a "new old way of doing business" that focuses on building genuine relationships, robust networks, and a connector mindset.
• Shifting from transactional to relational marketing: She believes that the sales cycle will lengthen as marketers prioritize authentic connections over quick transactions.
• The rise of ethical and value-based marketing: Consumers, especially younger generations, expect companies to "do the right thing," including demonstrating ethical sourcing, sustainability, and community engagement.
• The power of personifying companies: Jennifer suggests creating detailed personas for companies, including psychographics and personality profiles, to guide consistent and authentic interactions with customers.
• Building a network through Slack communities: Quiroz advises new marketers to leverage Slack communities to connect with experienced professionals and potential clients.

Jennifer's insights offer valuable guidance for marketers navigating the changing dynamics of the industry and highlight the enduring importance of human connection in a technology-driven world.

Connect With:

• Jennifer Quiroz (Guest): Website // LinkedIn
• Jenni DeWitt (Co-Host): Website // LinkedIn
• Mike Fazio (Co-Host): Website // LinkedIn

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