EP76: The Changing Face Of Measurement Maturity Let's Talk Digital podcast

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Business Marketing South Africa Echocast Radio

Innhold levert av Echocast Radio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Echocast Radio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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EP76: The changing face of measurement maturity

1+ y ago 34:01

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M4A•Episoder hjem

Innhold levert av Echocast Radio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Echocast Radio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don’t act now, businesses will not be sustainable in the future. Marketers and business needs to speak the same language if marketing is going to progress along the measurement maturity curve. More importantly, leadership, organisation structure and culture are critical enablers to drive progression in measurement maturity. Clare takes us through the changing ecosystem and some of the visible challenges being experienced in the industry and offers practical steps required to get started. Sometimes all it takes is brilliant basics, with a strong foundation to set the wheels in motion. Webpage · Instagram Page

… continue reading

77 episoder

#Business #Marketing #South Africa #Echocast Radio

Artwork

EP76: The changing face of measurement maturity

Let's Talk Digital

published 1+ y ago

Del

M4A•Episoder hjem

Innhold levert av Echocast Radio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Echocast Radio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don’t act now, businesses will not be sustainable in the future. Marketers and business needs to speak the same language if marketing is going to progress along the measurement maturity curve. More importantly, leadership, organisation structure and culture are critical enablers to drive progression in measurement maturity. Clare takes us through the changing ecosystem and some of the visible challenges being experienced in the industry and offers practical steps required to get started. Sometimes all it takes is brilliant basics, with a strong foundation to set the wheels in motion. Webpage · Instagram Page

… continue reading

77 episoder

#Business #Marketing #South Africa #Echocast Radio

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